Pricing for GTM and sales development engagements, starting at $750.

GTM Diagnostic, $750 one-time

For founders and sales teams who want to understand what needs to change before committing to a larger engagement. Delivered in 5 to 7 business days.

• ICP and segmentation review
• Current outbound motion review
• Messaging and sequence assessment
• Sales funnel analysis
• CRM and process review
• GTM and tool-stack assessment
• SDR workflow review
• Prioritised 30, 60 and 90 day recommendations

The diagnostic fee can be credited toward the setup or implementation fee if you move into a 90 day GrowthStack engagement within 14 days.

GTM Growth Sprint, from $2,000 per month

For companies that have a product and a sales motion but need help building or improving a structured outbound and sales development engine. A 90 day initial commitment is recommended. Depending on the engagement, this can include:

• ICP refinement
• Account segmentation
• GTM and outbound strategy
• Email, LinkedIn and calling strategy
• Messaging and sales playbooks
• Campaign planning
• SDR workflows
• Sales process improvement
• Pipeline and performance reviews
• SDR coaching
• Tool-stack recommendations and implementation

Implementation and setup may be charged separately depending on the infrastructure required.

GTM Scale Partner, from $3,500 per month

For companies with a larger or more complex sales development motion that need ongoing strategic and execution support. Best suited to businesses with multiple ICPs, markets, channels or SDRs, and recommended over 90 days or longer. Depending on scope, this can include:

• Everything covered under the GTM Growth Sprint
• Multi-market GTM strategy
• Multi-ICP and account segmentation
• SDR team enablement
• Sales leadership advisory
• CRM and process optimisation
• Advanced reporting
• Pipeline strategy
• Coaching and call reviews
• Experimentation across channels and messaging
• Ongoing GTM optimisation

Enterprise and performance partnership, custom

For high-ACV businesses, enterprise sales motions, or companies where GrowthStack has significant ownership of pipeline development. The commercial structure is a monthly retainer plus a performance-based component.

The performance component is structured around mutually agreed commercial outcomes, such as qualified opportunities, accepted SQLs, pipeline generated or closed business, depending on how much of the pipeline GrowthStack actually owns. Those percentages and fees are agreed individually with each client rather than published here, because the right number depends entirely on how much of the motion sits with us.

What these engagements have produced

Four named clients, with the numbers they agreed to publish:

• Easyship. Inbound qualification from 15% to 25%, in the first month of the engagement.
• WorkStore. Paid lead qualification from 10% to 25% across two months, and roughly ₹15 lakh in closed revenue.
• ConvertCart. Meeting no-shows cut from 44% to 15%, with LinkedIn added as an outbound channel.
• nuvista.ai. Roughly $50,000 in revenue from an outbound engine built from zero.

The full case studies set out what was actually changed in each one, and over what period.

How the pricing works

Most engagements follow the same shape: setup and implementation, plus a monthly retainer, plus an optional performance component. The number moves on four things, and nothing else.

• Markets and ICPs. One geography and one ICP, versus multiple markets, segments and personas.
• Channels. An email-only motion, versus a coordinated email, LinkedIn and calling motion.
• Infrastructure complexity. Domains, mailboxes, deliverability, data enrichment, CRM, reporting and integrations required.
• Level of execution. Advisory and playbooks, versus GrowthStack actively supporting prospecting, qualification, pipeline generation, SDR management and team coaching.

This is why both retainers are quoted as starting prices. A fixed package would either overcharge a single-market, email-only engagement or underdeliver on a multi-market one with three ICPs and an SDR team to enable.

Technology and tool costs

Third-party technology and infrastructure are not included in the professional fee unless the proposal specifically says otherwise. That can include:

• Prospecting and data platforms
• Email outreach platforms
• CRM licences and seats
• Calling infrastructure
• Enrichment tools
• Secondary domains
• Email inboxes
• Deliverability infrastructure
• Other third-party software

GrowthStack recommends, configures and manages the GTM stack, while you pay the underlying technology costs directly or give access to the tools you already have. That is not only a pricing decision. It is what ensures you retain ownership of your domains, accounts, data and GTM infrastructure, so the engine does not leave when the engagement does.

What is not included

Unless specifically included in the statement of work, fees do not cover:

• Third-party software licences
• Prospect databases and data purchases
• Domains and email inboxes
• Paid advertising and media spend
• CRM subscription costs
• Website development
• Creative production
• Third-party vendor costs

No guaranteed numbers. GrowthStack does not guarantee a fixed number of meetings, opportunities or revenue. Performance depends on product-market fit, the offer, pricing, market conditions, the sales cycle and your own ability to convert opportunities.

Engagement and cancellation

For full GTM engagements the recommendation is an initial 90 day commitment. That is roughly the time it takes to establish the infrastructure, validate ICPs, test messaging, collect real market feedback and optimise the motion on what came back. After the initial engagement, the relationship can move to a monthly model with 30 days' written notice for cancellation.

Month one is typically foundation, testing and initial execution rather than peak output. If early performance is below expectations, we review targeting, messaging, data quality, deliverability, channel performance and prospect feedback, and adjust the strategy accordingly. That review is part of the engagement, not a separate piece of work.

Which tier fits

• Start with the $750 diagnostic if you are not yet sure what is broken, or you want a second opinion on a motion you already run before committing budget to changing it.
• Start with the GTM Growth Sprint if you have a product and a sales motion, one or two ICPs, and need a structured outbound engine built or repaired around them.
• Start with the GTM Scale Partner if you are running several markets, ICPs or channels, or you have SDRs who need enabling and a sales leader who needs a sparring partner.
• Talk about a performance partnership if the deal sizes are large, the sales motion is enterprise, and you want GrowthStack carrying real ownership of pipeline rather than advising on it.

Who this is not for

• You want a guaranteed number of meetings. That is a real offer from some suppliers. It is not this one, and the reasons are in the terms above.
• You want the cheapest available option. A single SDR agency rep or a freelance list-builder will quote less. If price is the deciding factor, they are the better call.
• You want someone to run outbound permanently. Engagements are built to end with a handover. If the goal is to outsource the function for good, an agency fits better than a fractional engagement.
• You need the work inside 30 days. Infrastructure, ICP validation and message testing take roughly a quarter to produce trustworthy signal. A shorter window produces activity, not evidence.

Frequently asked questions

Related reading

• SDR agency, GTM consultant or in-house, compared on cost
• What a fractional engagement actually covers
• What the first ninety days actually looks like
• What changed for four named clients

Tell us where the funnel leaks

Thirty minutes is enough to tell you honestly whether it is a targeting, execution or qualification problem, what it would take to fix, and which of the tiers above is the right size for it. If none of them are, we will say so on the call.

Book 30 minutes

Third-party software, data, domains and email infrastructure are paid separately by the client. Final pricing depends on markets, ICP complexity, channels, infrastructure requirements and the level of execution required.