GrowthStack Advisory / Sales Pipeline Audit
Sales pipeline audit, fixed price, delivered in 5 to 7 business days.
A fixed-price review of your targeting, outreach, qualification and pipeline, delivered in 5 to 7 business days, ending in prioritised 30, 60 and 90 day recommendations.
The GrowthStack pipeline audit, the GTM Diagnostic, is a one-time review of how your pipeline is built: who you target, what you send, how leads are qualified, what your CRM says, and whether the data underneath can be trusted. It costs $750, takes 5 to 7 business days, and ends with a prioritised 30, 60 and 90 day plan. Most pipeline problems trace to one of three places: the wrong accounts, a message that does not land, or a qualification standard nobody wrote down. The audit tells you which one, with the evidence.
What the audit covers
- ICP and segmentation. Whether the accounts you target match the ones you actually win. ICP framework.
- Outbound motion. Channels, volumes, cadence and where the activity goes.
- Messaging and sequences. What you send, in what order, and what the replies say about it. Sequence structure.
- Funnel analysis. Conversion at every stage, by source, so the leak has a location.
- CRM and process. Whether stage definitions are enforced, and whether two reps would grade the same lead the same way.
- Tool stack. What you pay for, what is used, and what is missing. The tool stack by workflow.
- SDR workflow. How a rep’s day is actually spent, and where time goes that produces nothing.
How it runs
The audit is delivered within 5 to 7 business days and ends with prioritised 30, 60 and 90 day recommendations: what to fix first, and in what order. The method behind it is published in how to audit a sales pipeline in 72 hours.
The $750 is credited toward the setup fee if you move into a 90 day engagement within 14 days. If you do not, the plan is yours to run with your own team.
Why qualification is usually the finding
At Locus, where Shobhit Gupta ran global SDR and revenue operations, MQL to SQL conversion moved from 10% to 25% with no additional leads and no new tooling. The change was a written definition of qualified, enforced when a lead moved stage. Lead to closure moved from 5% to 11% in the same period.
That pattern repeats: the pipeline problem is usually targeting or qualification, and almost never a lack of activity. An audit that starts with “send more” has skipped the step that matters. The three places pipeline comes from are set out in pipeline comes from three activities working together.
Who this is for
- Pipeline has dropped and nobody agrees why. Marketing says lead quality is fine, sales says it is not.
- You are about to spend on headcount or tools and want to know the constraint first.
- You inherited a sales function and need to know what is real in the CRM.
Frequently asked questions
What is a sales pipeline audit?+
A review of how pipeline is created and recorded: targeting, outreach, qualification, stage definitions and the data in the CRM. It identifies where pipeline is lost and what to fix first.
How much does the pipeline audit cost?+
$750, one-time. It is credited toward the setup fee if you start a 90 day engagement within 14 days.
How long does it take?+
5 to 7 business days.
What do we receive?+
Prioritised 30, 60 and 90 day recommendations covering ICP and segmentation, outbound motion, messaging and sequences, the funnel, CRM and process, the tool stack and SDR workflow.
Can we run the audit ourselves?+
Yes. The method is published in how to audit a sales pipeline in 72 hours. The paid audit adds an outside operator’s read of your data and a plan built on it.
Related reading
Book the audit
A thirty minute call to confirm scope, then delivery within 5 to 7 business days.
Written with AI assistance from Shobhit Gupta’s notes and client work, then reviewed and edited by Shobhit Gupta on .