GrowthStackAdvisory
GrowthStack Advisory builds B2B lead generation and go-to-market systems for growth-stage teams: targeting, outbound, playbooks, SDR ramp, CRM and reporting. Most engagements run ninety days and end with the system documented and handed over.
Who to sell to, decided from your own closed deals.
Email and LinkedIn sequences on infrastructure that delivers.
The written standard your team works from.
Hiring and onboarding that shortens time to first meeting.
Reporting the board and the reps both work from.
Support for founder-led sales before the first hire.
Toolstack setup runs alongside all six. See the AI GTM toolstack.
Inbound qualification rate, with 20% more subscription conversions and roughly $100,000 in additional revenue.
Global shipping technology platform · first monthClosed after paid lead qualification was rebuilt and the rate moved from 10% to 25%.
Premium workplace solutions partner · two monthsMeeting no-shows, after follow-up discipline and the confirmation flow were fixed. LinkedIn was added as a second channel.
E-commerce conversion optimisation companyRevenue from an outbound engine built from zero: targeting, sequences, infrastructure and qualification.
AI technology companyIn most engagements the problem is one of these three, and they are worth checking in this order.
You know your market. The question is which accounts inside it close fastest.
When reply rates sit under 2%, four things could be causing it.
Meetings booked climbs. Closed revenue does not move.
Both spent three years building the revenue engine at Locus, one leading global sales development, the other running inside sales. The people who scope the work are the people who do it.
Ten years building and running SDR and GTM functions rather than advising on them from outside. He led global sales development at Locus and GoComet, and built the GTM function from scratch at Landmark Group's Logistiq division. He owns targeting, positioning and the qualification standard.
Ten years building go-to-market functions from inside the company. She was COO at LocalOye, the Tiger Global and Lightspeed backed marketplace, taking it from an idea to operations in five cities, then Director of Inside Sales at Locus alongside Shobhit, then Customer Success Manager at Apollo.io. She owns delivery, the toolstack and the operating rhythm.
Long enough to build the foundation and see one full attribution cycle. The system stays with your team.
Targeting, messaging and infrastructure gaps mapped against your last twenty wins and losses.
Sequences, sending infrastructure, qualification criteria and CRM workflows go live.
Reps execute daily. Weekly call reviews and campaign changes, one variable at a time.
Reporting goes live, playbooks are written down, and the system moves to your team.
Two of these include a free tool you can use without signing up.
Work backwards from a revenue target to the prospects, touches and SDR headcount it requires.
Open the calculator →Score your sending infrastructure before reviewing the copy. Fourteen checks.
Open the scorecard →Where AI actually improves an SDR's existing work, and why adding a standalone tool changes nothing.
The qualification and follow-up changes that move the number without adding a single lead.
What breaks when headcount doubles, and the structure that protects output per rep.
Why good messaging still lands in spam, and the infrastructure checklist that fixes it.
Building the account list from wins and losses instead of a firmographic filter.
Which of the three suits your stage, and what each one costs in practice.
Twelve more on qualification frameworks, tooling comparisons, first SDR hires and ninety day plans.
We build lead generation engines, ICP and messaging frameworks, multi-channel outbound sequences, SDR playbooks and coaching, AI toolstack setups, and GTM reporting for growth-stage startups and sales teams.
Growth-stage B2B startups and sales teams that need qualified pipeline. Usually founders running founder-led sales, revenue leaders, heads of sales, and SDR or RevOps leaders whose outbound execution, messaging, qualification or reporting is inconsistent.
We execute. Engagements include writing messaging, reviewing sequences, defining qualification criteria, coaching reps, setting up reporting and changing campaigns based on real pipeline data. The objective is to hand over frameworks, workflows and playbooks the team runs internally.
AI does account research, personalisation, prioritisation, lead scoring, workflow automation and campaign analysis. Human judgement stays on positioning, qualification, conversations and decisions.
Most agencies run activity: they send volume and report meetings booked. We build the system underneath, covering targeting, messaging, qualification, infrastructure and reporting, so results can be traced to a cause and your team can eventually run it without us. The full comparison is in SDR agency vs GTM consultant vs in-house.
Most engagements run in ninety day cycles. Shorter diagnostic engagements are available for teams that want a system audit first.
A short conversation about where your pipeline is breaking and what it would take to fix.
Or write to us:
shobhit@growthstackadvisory.com