GrowthStack Advisory / Ruchi Mittal
Founder Profile
Ruchi Mittal: the operating half of the engine
Co-founder of GrowthStack Advisory, owning delivery and GTM operations. A career in global technology, SaaS and media that starts in 2007, built from inside the company rather than from a slide.
Short answer. Ruchi Mittal co-founded GrowthStack Advisory in October 2024 with Shobhit Gupta. She was Chief Operating Officer at LocalOye, the Tiger Global and Lightspeed backed marketplace she helped build from an idea to operations across five cities; General Manager for Growth at ShopX; Director of Inside Sales at Locus; and a Customer Success Manager at Apollo.io. In an engagement Shobhit owns what the strategy should be. Ruchi owns whether it actually ran.
Why the split matters
Most GTM advice fails at the same point. The strategy is sound, the deck is agreed, and then nothing happens on a Tuesday. Sequences sit half built, the CRM fills with fields nobody completes, and by week six the campaign cannot be diagnosed because no two weeks were run the same way.
GrowthStack is built around that failure. One founder owns targeting, positioning and the qualification standard. The other owns delivery: sequences live in market, the toolstack and workflows configured, data hygiene maintained, and a weekly operating rhythm that makes the campaign diagnosable rather than merely busy.
It is not a division invented for a website. Both founders spent three years building the revenue engine at Locus, Shobhit leading global sales development and Ruchi running inside sales. The split at GrowthStack is the one they already ran together.
Building a company from an idea to five cities
Ruchi was Chief Operating Officer at LocalOye, a services marketplace backed by Tiger Global and Lightspeed. She helped build it from an idea to operations across five cities.
She describes it as having grown two early stage internet ideas into worldwide million dollar companies, the second being Locus, a Series B business at the time she joined. That is a different kind of experience from advising on growth. A marketplace has to solve supply and demand at once, in every city it opens, with operations that hold up when volume arrives. The habits that come out of it, which is what to standardise, what to leave flexible, and how to tell the difference before it costs you a quarter, are the same habits that decide whether an outbound motion survives contact with a real team.
Seeing the sales intelligence layer from the inside
Ruchi was a Customer Success Manager at Apollo.io. Most GTM consultants meet tools as buyers. She met them as the person responsible for whether customers actually got value out of one.
That shapes how GrowthStack configures a stack. The question is never which tool has the longer feature list. It is which one a rep will still be using in week seven, and what has to be true for that to happen. It is also why the site publishes tool comparisons that regularly conclude you should not buy the tool yet: Outreach vs Salesloft and the AI sales development stack both end that way.
Career timeline
Dates and titles below match her LinkedIn profile, so any of it can be checked against the public record.
- GrowthStack Advisory · AI-Driven GTM Leader, co-founder · November 2024 to present · Portugal
- Apollo.io · Customer Success Manager, Lead Generation · May 2021 to December 2023 · remote · two years eight months inside the sales intelligence platform most outbound teams license
- Locus · Director of Inside Sales · January 2018 to April 2021 · remote · three years four months at the last-mile dispatch management platform, overlapping Shobhit's tenure by about two and a half years
- ShopX (10i Commerce Services) · General Manager, Growth · February 2017 to August 2017 · Bengaluru · India's fastest growing B2B e-commerce platform at the time, connecting brands, retailers and consumers
- LocalOye · Chief Operating Officer · August 2013 to January 2017 · Bengaluru · three years six months at the Tiger Global and Lightspeed backed hyperlocal services marketplace, called "the Amazon for services", spanning over 150 service categories from plumbing to marriage counselling
- PT Tripar Multivision Plus · Manager, Marketing and Distribution · December 2012 to May 2013 · Jakarta, Indonesia · grew market share across six South East Asian countries
- UTV · Marketing and Distribution · May 2011 to April 2012 · Los Angeles · international sales unit for North America, distributing mainstream Indian content
- Viacom18 Media · Marketing, Vh1 · October 2007 to May 2009 · Mumbai · brought international artists to perform in India, lifting brand value and channel viewership · Best Employee Award, December 2009
Where the global expansion experience comes from
"Global expansion" is the middle third of her LinkedIn headline, and it is literal rather than aspirational. The work has been done on the ground in four markets:
- Indonesia · ran marketing and distribution for PT Tripar Multivision Plus from Jakarta, growing market share across six South East Asian countries
- North America · part of UTV's international sales unit from Los Angeles, distributing Indian content into the US market
- India · Viacom18, LocalOye and ShopX in Mumbai and Bengaluru, including building a marketplace from an idea to five cities
- Remote and distributed · Locus and Apollo.io, both run remotely across time zones, then GrowthStack from Portugal
That matters for outbound work more than it sounds. A sequence that lands in one market often dies in another, and the reason is usually buying process rather than copy. Having run distribution in South East Asia and North America is a different qualification from having read about them.
Education
- UCLA · Business and Management of Entertainment · 2010 to 2011
- S.I.E.S., Mumbai · Bachelor of Management Studies, Marketing · 2004 to 2007
Areas of expertise
- Go-to-market strategy and global expansion
- Inside sales leadership and team operations
- Demand generation and customer success
- Sales engagement platforms and toolstack configuration
- Marketplace operations
- Revenue operations, data hygiene and reporting cadence
Frequently asked questions
Who is Ruchi Mittal?+
Ruchi Mittal co-founded GrowthStack Advisory in October 2024 with Shobhit Gupta and owns delivery and GTM operations. She spent more than ten years growing global technology, SaaS and media businesses from inside the company: Chief Operating Officer at LocalOye, General Manager for Growth at ShopX, Director of Inside Sales at Locus, and Customer Success Manager at Apollo.io.
What does Ruchi Mittal own in an engagement?+
Delivery. That means sequences live in market, the toolstack and workflows configured, data hygiene maintained, and the weekly operating rhythm that keeps a campaign diagnosable rather than merely busy. Shobhit owns targeting, positioning and the qualification standard; Ruchi owns whether it actually ran.
Have the two founders worked together before?+
Yes. They overlapped for about two and a half years building the revenue engine at Locus, Shobhit leading global sales development and Ruchi running inside sales. The split of responsibilities at GrowthStack is the same one they already ran together.
What is Ruchi Mittal's experience with sales tooling?+
She was a Customer Success Manager at Apollo.io, which means she has seen the sales intelligence layer from the vendor side rather than as a licence most teams half use. That informs how GrowthStack configures a toolstack: for adoption first, features second.
Where has Ruchi Mittal worked?+
GrowthStack Advisory since November 2024, Apollo.io from May 2021 to December 2023, Locus from January 2018 to April 2021, ShopX from February to August 2017, LocalOye from August 2013 to January 2017, PT Tripar Multivision Plus in Jakarta from December 2012 to May 2013, UTV in Los Angeles from May 2011 to April 2012, and Viacom18 Media from October 2007 to May 2009.
What is Ruchi Mittal's global expansion experience?+
Marketing and distribution for PT Tripar Multivision Plus out of Jakarta, growing market share across six South East Asian countries; UTV's international sales unit from Los Angeles, distributing Indian content into North America; and building LocalOye from an idea to operations in five Indian cities. Locus and Apollo.io were both run remotely across time zones.
What did Ruchi Mittal study?+
Business and Management of Entertainment at UCLA from 2010 to 2011, after a Bachelor of Management Studies in Marketing at S.I.E.S. in Mumbai from 2004 to 2007.
Related reading
Work with both founders
The two people who scope the work are the two people who do it. A thirty minute call is enough to tell you which part of your funnel is leaking.