GrowthStack Advisory / Event Prospecting
Event and trade show prospecting, meetings booked before the doors open.
Account selection, pre-event outreach, attendee targeting, meeting booking and post-event follow-up, so a conference produces pipeline rather than a stack of badge scans.
GrowthStack runs prospecting around the events you attend: choosing the accounts worth meeting, segmenting attendees, sending pre-event outreach that books meetings in advance, and following up afterwards until each conversation is qualified or closed out. Event prospecting is a compressed version of outbound: a named list, a message about a specific problem, and follow-up that does not stop after the first attempt. GrowthStack ran it for NuVista AI around AWS Summits. It runs within a GTM Growth Sprint, from $2,000 a month, after an optional $750 GTM Diagnostic.
What the work covers
- Account segmentation for the event. Which attending companies match your ICP, tiered so time goes to the accounts most likely to buy.
- Pre-event outreach. Email and LinkedIn to named people at those accounts, with a reason to meet that is about their problem, not your booth.
- Meeting generation. Slots booked in advance, confirmed the day before and again on the morning, so meetings actually happen.
- Post-event follow-up. A fixed sequence for everyone met or scanned, starting within days while the conversation is still remembered.
- Qualification. Every event conversation graded against your written standard before it counts as pipeline.
- Campaign reporting. Meetings booked, meetings held and qualified opportunities per event, so the next event budget is decided on evidence.
Where this has been done
NuVista AI, an AWS consulting partner in Atlanta, attends AWS Summits. GrowthStack ran the prospecting around them: event-specific account segmentation, pre-event outreach, attendee targeting, meeting generation campaigns, post-event follow-up, qualification and campaign reporting. Events put founders in front of people who have already shown interest in the problem.
Shobhit Gupta also represented Locus at the Last Mile ASEAN Conference and Expo, a region Locus and GoComet both sold across. How those markets differ is covered in opening South East Asia for a logistics platform.
Pricing
| Option | What it covers | Price |
|---|---|---|
| GTM Diagnostic | A review of your ICP, messaging and past event results, with a plan for the next event | $750 one-time, credited toward setup if you start within 14 days |
| GTM Growth Sprint | Event prospecting for your event calendar alongside your wider outbound, from segmentation to post-event qualification | From $2,000 a month, 90 day initial engagement |
| GTM Scale Partner | Several events, markets or teams, with event playbooks your team can repeat | From $3,500 a month |
| Event costs | Tickets, booth, travel and data | Paid by you |
Who this is for
- B2B companies spending real money on events and unsure what pipeline they produce.
- Founders who sell at conferences and want their calendar full before they arrive.
- Teams in logistics, SaaS and AI, where a handful of industry events concentrate the buyers.
Frequently asked questions
When should event prospecting start?+
Several weeks before the event, so there is time to build the account list, run outreach and confirm meetings. The follow-up after the event matters as much as the outreach before it.
How much does event prospecting cost?+
It runs within a GTM Growth Sprint, from $2,000 a month on a recommended 90 day engagement, after an optional $750 GTM Diagnostic. Event tickets, booths and travel are paid by you.
Do we need a booth?+
No. Meetings booked in advance work with or without a booth. A booth adds walk-up conversations, which still need the same follow-up and qualification.
What happens to the leads after the event?+
Everyone met or scanned enters a fixed follow-up sequence within days, and each conversation is graded against your qualification standard before it counts as pipeline.
How do you measure an event?+
Meetings booked, meetings held and qualified opportunities per event, reported against what the event cost, so the next event decision has evidence behind it.
Related reading
Got an event coming up?
Thirty minutes on which accounts are worth meeting and how to book them before you arrive.
Written with AI assistance from Shobhit Gupta’s notes and client work, then reviewed and edited by Shobhit Gupta on .